New Brand Alert: Waterhaul Eyewear: Turning Ocean Plastic into Purposeful Style
In a world grappling with the devastating effects of plastic pollution, innovation often emerges from necessity. Waterhaul Eyewear is one such innovation, leading the charge in turning waste into something truly wonderful,sustainable and stylish sunglasses and optical frames made from recycled ocean plastic. Their mission isn't just to clean up our oceans but to raise awareness about the urgent need for environmental responsibility. Let’s dive into what makes Waterhaul Eyewear so special.
The Story Behind Waterhaul
Waterhaul was founded in 2018 by marine biologist Harry Dennis, inspired by his passion for the ocean and a desire to tackle the growing problem of marine plastic pollution. Every year, millions of tons of plastic end up in our oceans, harming marine life and disrupting ecosystems. Waterhaul’s mission is to intercept plastic waste, particularly discarded fishing nets and lines, and repurpose them into high-quality, functional products.
Discarded fishing nets, also known as "ghost gear," account for nearly 10% of the ocean's plastic pollution. These nets pose a serious threat to marine life as they drift aimlessly, trapping fish, turtles, and even dolphins. Waterhaul tackles this issue by turning ghost gear into frames for eyewear, giving this harmful waste a new lease on life.
Sustainable Materials: From Trash to Treasure
At the heart of Waterhaul Eyewear’s sustainability is the innovative use of 100% recycled fishing nets and ocean plastics. These materials, which would otherwise pollute our seas, are transformed into durable and stylish frames for sunglasses and prescription glasses. The process is fascinating: discarded nets are collected, cleaned, and broken down into pellets, which are then moulded into frames.
This approach not only reduces the amount of plastic waste in our oceans but also creates a circular economy where resources are reused rather than discarded. Waterhaul is committed to ensuring that every pair of glasses contributes to this mission, making their eyewear a statement of environmental activism as much as fashion.
Waterhaul Eyewear doesn’t compromise on style or quality. The brand offers a range of sunglasses and optical frames that are not only sustainable but also fashionable. Their designs are timeless, with clean lines and a minimalist aesthetic that suits any look. Whether you’re lounging on the beach or navigating the city, Waterhaul’s eyewear ensures you do so with style and purpose.
The lenses are made from high-quality materials, providing full UV400 protection, ensuring your eyes are protected from harmful rays. For those who need prescription lenses, Waterhaul offers optical frames that are equally sustainable and durable. This combination of eco-friendly materials and top-tier functionality makes Waterhaul Eyewear a perfect blend of ethics and aesthetics.
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Why Choose Waterhaul?
Sustainability: Waterhaul eyewear is made from 100% recycled ocean plastic, helping to reduce the amount of waste polluting our seas.
Quality: The frames are durable, and the lenses offer full UV protection, ensuring you get both style and substance.
Ethical Impact: By choosing Waterhaul, you’re supporting a brand committed to cleaning up the oceans and advocating for environmental responsibility.
Transparency: Waterhaul is transparent about their production process, ensuring that every step of their supply chain aligns with their mission of sustainability.