Fashion Eyewear Celebrates Earth Day

What is Earth day?

Since 1970 the 22nd of April has been marked as Earth Day. This year, the organisers of Earth Day are calling for three days of climate action from the 20th of April to the 22nd of April, but often people mark the full week as a time to talk about the environment and the issues we face.

The first Earth Day was founded by Gaylord Nelson in 1970 Nelson to highlight the importance of clean air and water in California. This attracted 20 million people to take the streets in solidarity with environmental issues.

What is Earth Day 2021 about?

This years theme for Earth Day 2021 is to reduce the impact on our planet as we recover from the effects of covid 19, as well as repairing damage which is already done “We must look at natural processes, green technologies, and innovative thinking that can make a lasting and transformative impact to restore our Earth,” Rogers says.

Earth Day at Fashion Eyewear

As a Fashion e-tailer, we are fully aware of the environmental challenges the Fashion Industry faces as well as contributes, that is why we pride ourselves in stocking sustainable fashion brands as well as maintaining a sustainable business model in our own HQ. All our packaging is 100% recyclable and all wastage is recycled and disposed of correctly. We also stock the biggest names in sustainable fashion including Stella McCartney, Mulberry, and Polaroid Eyewear.

Polaroid Eyewear X Earth Day

Polaroid Eyewear has recently launched a new sustainable capsule collection, and what better time to launch but on Earth Day! Always true to a unique and pioneer approach, Polaroid SS21 Collection is enriched by a sustainable choice selection: 5 new Sun Essential styles and 13 new Optical frames made of bio-based and recycled materials.

The new Polaroid Sustainable Collection is made from:

- ECO POLYAMIDE:

A bio-based plastic with more than 40% derived from renewable resources: from castor oil, a renewable feedstock, responsibly farmed.

- ECO ACETATE: derived from cellulose (cotton).

- RECYCLED METAL: Polaroid sustainable models are crafted using mostly second life metal sources, converting waste into reusable material

- RECYCLED PACKAGING: a dedicated packaging made with recycled paper

Shop the sustainable capsule collection here